Jason Caley is a trusted leader in Fixed Operations with a people-first approach and a proven track record of dealership success. A U.S. Marine Corps veteran, Jason brings nearly 3 decades of hands-on experience in dealer operations, service, parts, and recon leadership. His ability to build technician loyalty, streamline operations, and drive back-end revenue has earned him national recognition, and the nickname “Rogue One,” a nod to his independent approach and proven results. Whether it’s service department strategy, reconditioning flow, or parts performance, Jason helps dealerships turn operational challenges into profit-driving strengths.
Career Highlights:
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- Over 25 years of Fixed Ops leadership in the automotive industry
- Promoted to Parts and Service Director at age 23
- Became a minority partner in a multi-rooftop dealer group
- Led collision center development and store expansion initiatives
- Specialist in technician retention, labor efficiency, and process improvement
- Trusted advisor to Fixed Ops Managers, GMs, and Dealer Principals nationwide