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Cory Collins

Speaker. Trainer. Consultant. Educator

About

ARC's F&I Alpha Wolf

The Leader in F&I Training and Dealership Profitability

 

“3K” Cory Collins is a third-generation automotive professional and one of the most respected F&I consultants and trainers in the nation. With a proven track record of driving profitability and performance, Cory brings unmatched experience, credibility, and intensity to every dealership he works with.  With Cory, dealerships don’t just improve, they outperform.

 

Career Highlights:

    • Nicknamed “3K” for consistently generating $3,000+ per vehicle retailed in F&I profit
    • 25 years of hands-on dealership management experience
    • Former General Sales Manager and Finance Director for an 18-store franchise group
    • Started in the industry at age 15, rising through every level of dealership leadership
    • Earned an MBA in Automotive Retail Management from Northwood University
    • Known for his no-nonsense, results-driven coaching style
Reserve
Your Seat
Upcoming Event:

F&I Training Bootcamp

When:
November 12th - November 13th, 2025
Where:
The Alexander Hotel
Indianopolis, IN

ARC Advisory

Empowering Dealerships Through Expertise
ARC's Team of Resources

Custom Programs for Dealers

ARC offers dealerships the flexibility of personalized, one-on-one advisory services or participation in an ARC 20 Dealer Group, a peer group of 20 non-competing dealers of similar size. Cory specializes in working with Franchise and Independent Retail Dealerships, providing advanced training for F&I managers and directors, and consulting on F&I operations, reinsurance, and F&I products. He also leads F&I Bootcamps and national workshops, and serves as the head F&I instructor for ARC’s exclusive online F&I training platform; available at no cost for all ARC warranty clients.

 

Explore courses, upcoming ARC Nation events, or browse ARC’s comprehensive training and consulting programs below. Cory and the ARC team provide customized support and coaching to dealerships nationwide, spanning every department.

Cory Collins of ARC Nation

Nationwide Dealership Consulting

Cory and ARC work closely with automotive dealers across the nation to help them grow gross profit, increase warranty purchases, and enhance performance within their F&I department. He provides tailored training, advisory services, and peer collaboration opportunities for:

 

    • Independent Retail Dealerships:  Dealerships focused on used vehicle sales, seeking operational efficiency and backend profitability.
    • Franchise Dealerships:  OEM-affiliated dealerships looking to improve F&I processes and gross profitability.
    • Buy Here Pay Here (BHPH) Dealerships:  Independent dealers with in-house financing looking to strengthen warranty sales and reinsurance programs.
    • Lease Here Pay Here (LHPH) Dealerships:  Dealerships with in-house leasing options, looking for insight to grow maximum profit within their F&I department.   

Featured Speaker For

Book Cory

Get Started with Our Consulting Services

If you're an independent or franchise dealer selling cars, trucks, motorcycles, RV's, or powersport equipment, Cory and the team at ARC have valuable knowledge to share that can drive growth.  Whether you're interested in our individual or group training programs, fill out your dealership information below and an ARC team member will connect with you soon.  

Popular Speaking Topics

for Cory 3K Collins
The $3K Shift
From Struggle to Scale

In this powerful session, Cory shares how he went from struggling at $600 a copy to consistently hitting $3,000, and how you can too. With 25 years of real-world experience, he breaks down what actually works in today’s F&I office, from mindset and menu presentation to overcoming objections with confidence. It’s raw, relatable, and packed with practical steps to help any finance manager level up fast.

Cory Collins Speaking Topics
75% Penetration
Drive Deals into Contracts

In this tactical session, Cory reveals how he consistently hits 75% service contract penetration, without pressure or gimmicks. From menu structure and value unpacking to strategic questioning and final acceptance forms, you’ll learn the real-world methods that build trust, drive profit, and protect every deal.

Cory 3K Collins in action
VSC Mastery
15 Must-Knows That Sell

In this value-packed session, Cory breaks down the 15 vehicle service contract (VSC) benefits every F&I manager needs to present with confidence. From tie-back clauses and disappearing deductibles to financing options and retail labor payouts, this is the tactical playbook for creating real value, driving conversions, and keeping customers coming back.

Cory Collins F&I Bootcamps at ARC
Cruz Arrows
Close More and Grow PVR

In this hands-on session, Cory introduces “Cruz Arrows”, a simple but powerful menu technique designed to keep customers engaged and drive them back up the column ladder. Whether you’re new to F&I or a seasoned pro, this tool helps you present with confidence, control the conversation, and move deals from base to bundle, boosting PVR one arrow at a time.

ARC's own Cory 3K Collins

Dealers Speak

Cory 3K Collins Reviews
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Cory’s training was easily the most innovative and helpful and able to instill real world applications and teachings that are actually applicable in the F&I manager world. I wouldn’t hesitate to return or recommend the training to any other F&I or owner considering the class

- Logan G.

Cory Collins killed it! Fantastic teacher, learned tons! Can’t recommend it more!

- Russell H.

I have been in the car industry for over 10 years, I have worked in finance for more than 3 years, 3K Cory was by far the best. I learned more from this program in a short time, than I have working in finance for 3 plus years. Great people, affordable training, and just overall an awesome experience. 

- D3 Auto Sales

Awesome experience with Cory $3K! Can’t wait for the next one!

- Jonathan B.

I had an amazing time at Cory Collin’s F&I class. It was a great learning experience!!

- Ayana H.

I attended an F&I Bootcamp with Cory and Justin a few months back and I cannot say enough good things about these guys and what they are building. First of all just the energy and excitement they bring into their work is palpable and highly contagious. 

- Lydia M.

What an amazing experience ARC has giving me at their Finance Bootcamp!!! I can not wait until i get back in the box tomorrow. Thank you 3k Cory Colins, you are hands down a GOAT!

- Justin F.

Cory was great. I know I'll go back to the dealership as a better member of my team. Very thankful for the opportunity to learn under 3K!

- Steven K.

Thanks Cory and ARC for a great two days of learning about F&I . This was helpful in that I truly did fully understand it all . Your level of experience and your ability to train and teach has been great. Thanks you! You will hear from me again. 

- Frankie B.