2025 was another remarkable year, meeting core objectives, client achievements, and expansion.
As we reflect on the last year, some of those lessons were not foreseen but in hindsight, welcomed foundational blocks for the company. So, rather than pushing harder and faster, as we did over the previous years, 2025 offered us the real opportunity to stop, slow things down, and approach the year with an applied focus to make more deliberate decisions.
When we look at 2025 as a whole, we took the time to not only identify potential roadblocks that could stunt our long-term goals, but the time needed to reassess our operating model and rebuild in a way that supports future growth.
According to ARC Founder and CEO Justin M. Osburn, “The past twelve months were about making intentional decisions to prioritize foundational, non-revenue initiatives so we could build for what’s next. ”
Strategic Moves Defined 2025
One of the biggest action items of this past year was ARC’s brand evolution. In 2025, the company unified under a single identity launching new company logos, a refreshed brand, and a redesigned website, all helping bring clarity, dealer resources, and consistency to how we are seen around the United States.
In addition to the monumental rebranding project, our leadership recognized that the existing sales model, while effective during earlier stages of growth, would not support the company’s national long-term ambitions.
“We decided to conduct a comprehensive assessment of how ARC needed to evolve internally and organizationally as we continued to scale,” Osburn explains. “That required rethinking geographic coverage, leadership structure, accountability, and long-term growth from the ground up.”
To better serve our dealers, we divided the country into East and West divisions, establishing eight regions, and identifying major metropolitan markets as focal points.
Career paths, leadership roles, and accountability structures were all rebuilt to support the newly developed system, all of it complete with clearly defined seats and new roles for Division Directors, Regional Sales Managers, and District Consultants.
The objective was clear: move from totally reinventing the wheel to simply executing better within a system we already know works.
“Our ambition now is no longer to create new programs, it’s to fill seats in already established programs we excel at offering now, across the nation,” Osburn says.
Designed to support long-term alignment, sustainability, and accountability, we implemented a new internal recognition program, completed an industry standout application within its benchmarking platform LinUs, developed a more structured recruiting process for our 20 Groups, and finalized a comprehensive, department-led budgeting framework in 2025 to drive us strategically in 2026.
Owning the Areas for Improvement
2025 was not without its hurdles. Justin is equally direct about where the organization fell short.
“Our warranty coverage across the country was—and still is—too thin,” Osburn says. “That directly affects the attention clients receive, and it’s something we are actively addressing.”
Lead generation slowed during the rebrand, 20 Group recruiting lacked sufficient structure, and operations faced challenges balancing logistics, support, and long-term planning.
“ARC does a lot of things very well, but this last year strained our quality output in warranty service and 20 Group development,” Osburn admits. “We grew so quickly that plans made in January didn’t always make sense by mid-year.”
“We have a clear strategy to address all of these areas over the next four quarters,” Osburn says. “Our focus in 2026 is execution so clients receive exactly what they expect when working with ARC.”
Our Greatest Asset
What allowed our company to persevere through some of this adversity and the pressure of 2025 was our people.
Osburn mentions, “Our team is flexible, anticipates change, and embraces moments when we pivot. Our team health is 100%, and that is everything when it comes to continued success.” Osburn adds, “This team is incredibly bright, driven, and aligned with ARC’s core values. That’s the heartbeat of our operation.”
When it comes to recognition, he keeps it simple.
“If I called out everyone who went above and beyond in 2025, I’d be calling out the entire team.”
A pivotal moment in our transition was the hiring of Lt. Col. Ryan Jennings (Ret.), brought on to lead ARC’s growing sales department.
“We were blessed through a national recruiting campaign to bring Ryan onto the team,” Osburn notes. “His leadership has already had a meaningful impact as we shift from rapid growth to disciplined execution as a team.”
Throughout the year, ARC added and shifted other valuable, high-impact leaders and industry specialists for the field, including AJ Medrano and Shawn McClary, both new District Sales Consultants. In addition, Michele Mantonya, a pivotal piece to our company, transitioned from operations to sales. Each of these dynamic team members provided critical client support while headquarters focused on building the infrastructure needed to support our desired long-term mission.
As a result, we continued to produce some of the strongest 20 Groups in the independent space, lead the industry in moving in-store PRV for our warranty clients, and improved our dealership clients KPIs across key departments.
Expanding the ARC Footprint With Purpose
In 2025, we expanded our footprint from strongholds in the South, Central, East and West Coast markets, nearly doubling revenue for the fifth consecutive year.
Still, Osburn emphasizes that growth alone was not the goal.
“Our focus in 2025 wasn’t to expand locations or even heighten revenue. It was about putting the right people in place, building the right accountability structure, and aligning around the right vision.”
That work has produced a scalable framework designed to carry us forward.
“We’ve built an organization that can support $50 million in revenue over the next seven years and define the ARC footprint of tomorrow,” Osburn mentions.
Looking Ahead to 2026
Looking forward, we enter 2026 with the right structure in place and a clear focus on execution.
Marketing, this year, will relaunch in February with a premium agency supporting brand exposure across multiple platforms. A book and podcast are also in development, designed to give our clients tangible value and resources they can implement in their operations immediately.
Sales expansion and recruiting continue under new leadership, while operations sharpens its focus on client satisfaction and retention, which exceeded 95% in 2025.
“We’re not adding new services in 2026,” Osburn explains. “We’re focused on improving the services we already do really well — Warranty, Dealer 20 Groups, and Consulting.”
ARC will also welcome a new director in Q1 and a Chief of Staff (COO) in Q2 to help lead the organization as it continues to scale nationally.
“The hard work is done. The structure is in place,” Osburn says. “Now it’s about executing and I couldn’t be more confident, even exhilarated, heading into 2026.”
For the dealers who already work with us, this past year was about building the structure, leadership, and accountability needed to support you at a higher, long-term level.
For those dealers considering ARC, 2025 reflects a company that understands where it is headed and is disciplined about how it gets there, focused on execution, not shortcuts.
For our industry peers exploring partnership, we are no longer in startup mode; we are a nationally minded organization with the framework, leadership, and clarity required to grow together in meaningful ways.
The work done in 2025 wasn’t about momentum alone. It was about building something durable, aligned, and ready to perform for all our clients and partnerships of the future.
A Personal Note of Thanks
As we close the chapter of 2025, Justin expressed his gratitude to his steadfast team, our amazing clients, and all those who helped create the company we are today. He especially wants us to add this special nod of appreciation to his biggest influencer, his wife.
“I want to thank my wife, Kendel. She’s my rock and my most supportive teammate. I would be lost without her, and I’m incredibly grateful for everything she does to support our family, this business, and the future we’re building together.”
Here’s to all who are tied in with us at ARC Nation, may it be a happy, healthy, and prosperous 2026!
