Many dealerships underperform in F&I simply because they lack a clear framework for success. Here, Cory Collins identifies three essential keys, training, consistency, and engagement, all of which unlock new levels of performance. He shows how each key builds upon the other, transforming an average finance office into a profit center. By creating buy-in from staff and ensuring processes are followed, dealerships can reduce variability and improve customer trust. Collins makes it clear that these keys are not quick fixes but enduring practices that set F&I professionals apart. Unlocking potential, he argues, starts with discipline and ends with measurable results.
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