In his latest article for Auto Remarketing™, Jeff Harmon, ARC's Carolinas Warranty Rep, explores how dealerships can rise above pricing wars and inventory battles by focusing on what truly sets them apart, a clear, consistent “why buy here” message. In a market flooded with options, Jeff explains how trust, culture, and communication are what turn browsers into buyers and buyers into loyal customers. From language that builds confidence to processes that reflect dealership values, this article is a must-read for teams looking to sharpen their message and boost both conversions and morale.
