In this interview with Jim Fitzpatrick, of CBT News, Cory Collins discusses the challenges dealers face with shrinking front-end margins and how they can adjust strategies to stay profitable. He highlights the role of F&I in offsetting those declines, particularly through consistent process execution and product penetration. Cory stresses that profitability doesn’t come from cutting corners but from maximizing every opportunity in the finance office. He shares practical examples of how dealerships can reframe F&I conversations to build customer trust while boosting revenue. The segment reinforces that dealerships who embrace change and adapt quickly will thrive. Cory closes by reminding dealers that resilience and innovation are key traits in today’s market.
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