Profit per vehicle retailed (PVR) is a critical benchmark for dealership success. In this piece, Cory Collins lays out four foundational pillars that every F&I department should focus on to boost results. From consistent menu presentation to disciplined product knowledge, these pillars give managers a roadmap for steady improvement. Collins also highlights the importance of process and mindset, reminding dealers that profitability doesn’t come from shortcuts but from execution. By implementing these strategies, dealerships can raise their PVR while still creating a transparent and trust-based sales process. It’s a blueprint for long-term financial health in a competitive market.
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