In his Auto Remarketing commentary, ARC’s own Cory “3K” Collins tackles one of the most overlooked yet consequential leadership decisions inside the F&I office, whether to sell exclusionary coverage or stated coverage. Using a real-world story from a dealership he recently visited, Collins illustrates how a single $400 coverage choice can shape customer trust, brand reputation, and long-term profitability. His message is clear: doing what’s right for the customer isn’t just ethical leadership, it’s smart business that pays dividends in loyalty and gross alike.
Menu
