Nike members participate in transparent, peer-to-peer composite reviews aligned specifically to 100–200 unit independent dealerships. Discussions center on gross margin structure, net performance, inventory turn, and expense discipline within aligned production tiers.

Members leverage ARC’s LinUs® financial benchmarking platform to evaluate departmental gross mix, overhead ratios, F&I performance, reconditioning velocity, and operational efficiency metrics — ensuring decisions are grounded in measurable data.

As volume increases, maintaining profit discipline becomes critical. Nike sessions address expense leverage, staffing structure, advertising ROI, and operational throughput, protecting $100K+ monthly net performance.

Nike focuses specifically on the dynamics of independent dealership growth, including sourcing discipline, inventory capital management, process control, and competitive positioning within regional markets.

Each Nike meeting includes financial benchmarking sessions, moderated strategy discussions led by Rob Whistle, and structured accountability checkpoints to ensure implementation between meetings.

Unlike traditional dealer 20 groups visiting the same size dealers as they forge ahead, ARC's Nike Dealer 20 Group members will regularly visit larger, best-in-class dealerships to study scalability models, leadership systems, and higher-level operations, pushing members to learn from the best and keep ahead of their competition.   

Nike is reserved for independent single and multi-rooftop dealerships producing 100–200 units per month and achieving $100,000+ in monthly net profit.  Enrollment remains limited to preserve competitive alignment and meaningful benchmarking results.

Dealers scaling beyond 200 units per month may consider ARC's Morpheus 20 Group or those specializing in luxury or exotic inventory may find the Midas 20 Group a good fit.  Fixed operations leaders may also benefit from the Adonis 20 Group while controllers and accounting leaders often participate in Athena 20 Group.